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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Unit 2 - Week 3 - Quiz
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Integrated Marketing Communications (IMC) involves promotional, collaborative, and strategic marketing initiatives to target the audience and receive persuasive brand messages. The marketing manager w...

Module 8 Discussion
Module 8 Discussion

Integrated Marketing Communications (IMC) involves

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Last week, I learned about the difference between

Communication Objectives

Communication Objectives

Q Read about the differences between Chrysler and GM’s advertising strategies in the Parekh article. Specifically, do you see any differences in communication objectives between both of the companies? Chrysler Vs. General Motors: A Tale of Two Car Companies_Parekh.pdf Click for more options

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The communication objectives can be considered as the goals for the programs or the messages of the communication for applying to the areas like sales, creative works, knowledge work, leadership, management and governance. From the advertisements of Chrysler and GM, it has been observed that GM promotes the disintermediation and direct kind of communication in between the employees and the managers and the leaders.